Privacy Policy | The Residences Hadley MA

Privacy Policy

Last updated: July 4, 2026

This Privacy Policy explains how The Roberts Group, LLC, operating The Residences at 401 Russell Street, Hadley, MA (“we,” “us,” or “our”), collects, uses, and protects information about you when you visit our website or contact us. Please read it carefully. By using this website, you agree to the practices described below.

1. Who We Are

The Residences is a furnished room community owned and operated by The Roberts Group, LLC, located at 401 Russell Street, Hadley, MA 01035. We offer furnished studio units for extended stays with a minimum 30-day term. This website, located at theresidenceshadley.com, is operated by us to provide information about our property and to receive inquiries from prospective residents.

For questions about this policy or your personal information, contact us at:

2. Information We Collect

We collect two types of information: information you provide to us directly, and information collected automatically when you visit our website.

Information You Provide

When you submit an inquiry, application, or contact form on this website, you may provide us with:

  • Your full name
  • Email address
  • Phone number
  • Desired move-in date and length of stay
  • Any messages, questions, or other information you choose to include

We only collect this information when you voluntarily provide it. You are not required to submit any form to browse our website.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and analytics tools, including:

  • Pages visited and time spent on each page
  • Browser type and operating system
  • Referring website (the site that linked you here)
  • General geographic location (at the country or city level, not precise location)
  • Device type (desktop, tablet, mobile)
  • IP address (anonymized before storage where technically feasible)

This information is collected in aggregate and is not linked to your name or contact information unless you have also submitted a form.

3. How We Collect It

We collect information through the following means:

  • Contact and application forms powered by Gravity Forms, a plugin on our WordPress website. Form submissions are stored on our secure WordPress installation and delivered to our team by email.
  • Google Analytics 4, which places cookies on your browser to collect anonymized usage data about how visitors interact with this website. Google Analytics does not identify you personally.
  • Direct communication such as phone calls and emails initiated by you. If you call or email us directly, we may retain a record of that communication.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiry or application in a timely manner
  • To schedule live tours and communicate with prospective residents
  • To process and manage residency agreements
  • To improve our website and understand how visitors use it
  • To comply with applicable laws and legal obligations
  • To protect the security and integrity of our property and operations

We do not use your personal information for automated decision-making, profiling, or any purpose unrelated to the operation of The Residences and our communications with you.

5. Sharing Your Information

We do not sell, rent, trade, or otherwise share your personal information with third parties for their own marketing purposes. Period.

We may share your information only in the following limited circumstances:

  • Service providers: We use third-party tools such as Google Analytics and WordPress/Gravity Forms to operate this website. These providers have access to data only to the extent necessary to perform their services and are bound by their own privacy policies.
  • Legal requirements: We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of The Roberts Group, LLC, our residents, or others.
  • Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change by updating this Privacy Policy.

6. Cookies and Tracking

Our website uses cookies, which are small text files placed on your browser when you visit a website. We use the following types of cookies:

Strictly Necessary Cookies

These cookies are required for the website to function properly. They do not store personally identifiable information and cannot be disabled without affecting site functionality.

Analytics Cookies

We use Google Analytics 4, which places analytics cookies on your browser to help us understand how visitors interact with our website. This information is collected in aggregate and anonymized. No personally identifiable information is stored in these cookies.

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

Managing Cookies

Most browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of certain parts of this website.

7. Third-Party Services

Our website uses the following third-party services, each governed by their own privacy policies:

We are not responsible for the privacy practices of these third-party services and encourage you to review their policies directly.

8. Data Retention

We retain personal information submitted through our website for as long as necessary to respond to your inquiry and, if you become a resident, to fulfill our obligations under your residency agreement and applicable law.

Inquiry and application data from individuals who do not become residents is generally retained for no longer than 24 months. Residency records may be retained for a longer period as required by Massachusetts law and standard business record-keeping practices.

Anonymized analytics data collected through Google Analytics is retained in accordance with Google’s own data retention settings, which we have set to 14 months.

You may request deletion of your personal information at any time by contacting us as described in Section 14 of this policy. We will honor such requests to the extent permitted by law.

9. Security

We take the security of your personal information seriously. Our website uses HTTPS encryption to protect data in transit between your browser and our server. Form submissions are transmitted securely and stored on our password-protected WordPress installation.

We maintain reasonable administrative, technical, and physical safeguards consistent with our obligations under Massachusetts 201 CMR 17.00 (Standards for the Protection of Personal Information of Residents of the Commonwealth) and applicable federal law.

However, no method of transmission over the Internet and no electronic storage system is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that is likely to affect your rights and freedoms, we will notify you as required by applicable law.

10. Your Rights

Depending on where you reside, you may have certain rights with respect to your personal information. Massachusetts residents, and in some cases residents of other states, may have the following rights:

Right to Know

You have the right to request information about the personal data we hold about you, including the categories of data we collect, how we use it, and whether we share it with third parties.

Right to Access

You may request a copy of the personal information we hold about you in a readable format.

Right to Correct

You may request that we correct inaccurate or incomplete personal information we hold about you.

Right to Delete

You may request that we delete your personal information, subject to certain exceptions (for example, where we are required by law to retain records, or where the information is necessary to complete a transaction you have requested).

Right to Opt Out of Sale

We do not sell personal information. This right is therefore not applicable, but we affirm it here for transparency.

How to Exercise Your Rights

To exercise any of the rights above, contact us in writing at info@theresidenceshadley.com or by mail at 401 Russell Street, Hadley, MA 01035. We will respond to verifiable requests within 45 days. In some cases we may need to verify your identity before processing your request.

We will not discriminate against you for exercising any of these rights.

11. Children’s Privacy

This website is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. All residency agreements require the applicant to be at least 18 years of age. If we become aware that we have inadvertently collected personal information from a person under 18, we will delete that information promptly. If you believe we may have collected such information, please contact us immediately at info@theresidenceshadley.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Your continued use of this website after any changes to this policy constitutes your acceptance of those changes. If you do not agree with the revised policy, please discontinue use of this website.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

We take privacy inquiries seriously and will respond as promptly as possible and in any event within 45 days of receipt.